CASEXE, the Czech company, has conducted the market research: “How do potential casino customers Behave towards advertising Banners.” The goal was to check visitors’ response to banner advertising on websites and social networks.
The experiment showed that 20% of the players clicked on the banners of other casinos, the remaining 80% left banners unattended.
The study involved 200 volunteers from Europe and the former Soviet Union countries. Players interested in advertising of other resources noted that they were attracted by:
• free bets – 70% of respondents;
• promotions and special offers – 60% of respondents;
• bonuses – 59%;
• substantial jackpot – 29%;
• familiar casino name – 30%;
• other reasons – 8%.
CASEXE is known for the development of universal solutions to online casino projects. Branded software products are demanded by businessmen-beginners, as they allow quickly launching gaming sites on the network at the lowest cost.