BGO, the online casino operator, has been fined £300,000 by the UK Gambling Commission. The BGO operator was convicted in the publication of nine ‘misleading advertisements’ on the bgo.com website during the period from July, 2015 to July, 2016, and also fourteen announcements on the partner websites from February to October, last year.
Despite numerous notifications of impending UKGC company sanctions, BGO has not removed illegal advertising from the resource and from the partner websites.
“The BGO management repeatedly provided assurances that they understood requirements and took action. However, we kept finding evidence that BGO advertisements potentially misled players since conditions of receiving free bets and bonuses were not clearly stipulated in them,l” told in UKGC.
According to Paul Hope, programme director at the Gambling Commission, the first notices were sent to BGO in July, 2015. Therefore the company’s penalty in 2017 became a kind of “show trial” aimed to teach all gambling operators that violate the law.
“Operators have to understand that the refusal to eliminate the problems which we specify in notices can form the basis for making more stringent measures” — said Hope in Daily Telegraph interview.