The Advertising Standards Authority (ASA) has banned the television advertising of one of the online casinos of Bear Group because of the promotion of sexual objectification. In particular, video advertisements shows women acting as sexual objects, and gambling – as a means of enhancing male attractiveness in the eyes of women.
According to the story, two bored guys in the pub are transferred to StarWins casino, where female croupiers and casino customers show their liking in every possible way. Hitting the jackpot at a roulette table, the friends are again in the pub.
In its justification, Bear Group stated StarWins casino ads feature female croupiers who dominate players due to their status, which excludes their objectification by the latter.