Irish bookmaker Paddy Power has inked a deal with NetEnt, а Swedish casino games developer to provide NetEnt’s slot games for Paddy Power betting shops in the UK. Currently, Paddy Power has 339 betting shops in the UK where more that 1,300 slot machines are available.
The deal is an extension of the existing partnership between the companies as NetEnt is already one of the PaddyPower’s online gaming software providers.
“I am very pleased we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops. I am confident that their players will enjoy our thrilling, award-winning games,” NetEnt’s Chief of European Market Operations, Enrico Bradamante, said.
The premium casino games developer NetEnt did its first land-based slot machine deal with UK operator William Hill in 2014.