PaddyPower, an Irish company, was the first bookmaker to offer customers the opportunity to bet via chat-bot in the Facebook Messenger.
PaddyPower chat-bot is the solution of Onionsack, the Irish software company, specializing in SMS-betting technologies.
To place a bet, a player simply sends a message to the chat-bot with its description. The Onionsack platform recognizes the bet and executes the transaction on behalf of the player.
“Most of our customers have Facebook accounts. Now players can use Facebook messenger to place bets”, – Michael Healy, product director of Paddy Power, commented on the innovation
Recall that in April 2017, PaddyPower integrated its news bulletin with Amazon Echo, the voice assistant.