Sweden casino games provider Yggdrasil Gaming has inked a deal on cooperation with William Hill. The agreement has been signed through Yggdrasil Gaming’s Gibraltar office.

Following the agreement, full suite of Yggdrasil’s video slots will soon be integrated into William Hill online casinos. In addition, William Hill will get an access to marketing tools of Yggdrasil’s games, including the social media sharing BRAG and the in-game promotional product BOOST.

Signing major gambling operators and obtaining licenses from different gambling regulators are important parts of the Yggdrasil’s growth strategy. Yggdrasil has already obtained licenses in Great Britain, Malta, Gibraltar, and Romania. The company won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.

Earlier this month, Yggdrasil Gaming has begun preparation to enter the regulated online market in Italy. Yggdrasil Gaming’s games and gaming platforms are testing to exacting technical requirements of the market in the country. Eleven popular Yggdrasil’s slots, including  Dark Joker Rizes, Viking Go Wild and Holmes and the Stolen Stones, will enter the Italian iGaming market in the second quarter of 2017.


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